When designing a product or service we bring so many assumptions to the table. One of the core attributes of Lean Startup is to validate our assumptions. We first acknowledge that we have assumptions and then we do something about it. There are a lot of right answers for what actions you can take and speaking with customers is at the top of the list!

“Product-Market Fit” is the buzzword of today. The digital revolution is upon us and success is up for grabs for those companies that can just nail the product-market fit thing. Right?

A Pairing Model For UX Designers

A friend recently sent me an email with screenshots describing KP.org’s workflows for sending a message to a doctor. He was telling me how painful the process is. Of course in my head I thought “it’s 2014…how bad can it be.” After reviewing his screenshots, I wasn’t entirely sure it could get much worse.